S erver Config is a direct importer of IT refurbished equipment, specialized in digital graphics performance stations, servers and high-end equipment.
Having an excellent online demand, Server Config aimed to obtain a competitive advantage in the e-commerce industry, therefore, focused on improving their web infrastructure in order to be able to sustain an increasing heavy traffic activity during peak periods of time (i.e. typical holidays, Black Friday, Cyber Monday). Additionally, because of their constant growth, Server Config needed a scalable solution that would be easy to monitor and manage, whilst being cost-efficient.
“I am very satisfied with the cooperation with LiftUp. They are a great team with a very good project management. Highly professional, they can cope with difficult tasks and do their best to solve the issues quickly. You can expect to develop a long term relationship with them. They have a very large network of contacts and can address basically every aspect that pops up during the development of a project. I would definitely recommend them.”
– Radu Moți, CEO
Solution & Results
Liftup Solutions focused on improving the website loading speed, simplifying the purchasing process, integrating an invoicing and parcel delivery system and implementing a fresh, modern and responsive design. Liftup Solutions continued to monitor the UX and implemented a landing page designed for special campaigns, ensuring the stability of the server and website in conditions of increased high traffic.
Orders invoicing and deliveries processing was reduced 10 times.
Adding products and simplifying the purchase process became 3 times faster
Benefits to UX: improvements to loading times across the website, noticeable decrease in visitors bounce rates, increase of 500% in visitors on the website, stable website performance regardless of number of visitors, and faster overall checkout process.
LiftUp experts have automated the creation of landing pages for future campaigns, thus cutting the time required to setup a digital sales campaign in half.